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download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementLast year, Gabbie Hanna took an extended break from the internet, with some thinking she would never come back. The shift in perception is not guaranteed by stepping away, but it does help, experts say. Advertisement"The public tends to be more forgiving of celebrities and influencers who come back and show genuine change," Varbanova said. How getting 'canceled' has changedHanna, like many influencers, has been "canceled" multiple times over her career.
Persons: Gabbie Hanna, influencers, , Hanna, David Dobrik's Vlog, Toni Ferrara, Varbanova, It's, Colleen Ballinger —, earthness, Sophie Wood, it's, Wood, Gen Zers Organizations: Service, YouTube, Ferrera Media, Business
Read previewMembers of Congress who voted in favor of banning TikTok in the US unless its parent company sells it have faced backlash from their own kids. Rep. Chip Roy, a Republican from Texas, told the outlet he doesn't allow his kids to use their phones unsupervised. "They wanted to make sure I wasn't going to vote to ban TikTok," she told The Journal. Some influencers and small business owners fear a ban will destroy their livelihoods, with years of content and hard work "deleted forever." AdvertisementHis office told Business Insider he was sorry for how he handled communicating the news to his followers, but did not regret his vote.
Persons: , Joe Biden, TikTok, Josh Gottheimer, Rep, Hillary Scholten, didn't, Z, Sen, John Fetterman, Todd Young, Chip Roy, Nancy Mace, Mace, Jeff Jackson Organizations: Service, Wall Street Journal, Business, Senate, New, Democrat, Indiana Republican, Republican, TikTok Locations: Beijing, New Jersey's, Michigan, Pennsylvania, Texas, South Carolina, North Carolina
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Brooke Schofield and Tana Mongeau on their "Cancelled" tour. But Schofield's confidence grew once her podcast with Mongeau, "Cancelled," launched in July 2021 and showcased her comic timing, fashion sense, and life stories. Schofield and Mongeau are also now taking their show on a US tour, which ends on June 2 in Oakland, California. "She's gotten hate for so many things and she's just really good at not taking it in," Schofield said.
Persons: , Brooke Schofield, Hannah Montana, Tana Mongeau, Schofield, Mongeau, YouTubers Trisha Paytas, Jeff Wittek, Brooke Schofield Schofield, she's, Reddit, VidCon, She's, we've, Matt, I've Organizations: Service, Arizona, Business, YouTube, BI, Netflix Locations: LA, Oakland , California, San Antonio
Rep. Jeff Jackson voted "yes" to a bill that could lead to TikTok being banned in the US. Jackson's decision led to backlash from his 2.3 million TikTok followers, who felt "betrayed." AdvertisementRep. Jeff Jackson said sorry to his followers after voting "yes" on a bill that would effectively ban TikTok in the US unless its parent company sells it. 352 Representatives, including Jackson, voted in favor, and 65 voted against. "He made a name for himself on TikTok and then voted to potentially ban Americans from using it," he said.
Persons: Jeff Jackson, Jackson, , he's, TikTokers, TikTok, Critics, Joe Biden, Biden, Moe, innately, Jackson didn't, Glenn DeVar, DeVar, doesn't Organizations: Service, Senate, Meta, Union Locations: North Carolina, Beijing
MrBeast said it's not smart to drop out of school or quit a job to create content full-time. AdvertisementMrBeast doesn't think just anyone has what it takes to be a content creator. AdvertisementSophie Bishop, an associate professor at the media and communications school at Britain's University of Leeds, told BI that content creators must also contend with having no employment benefits like holiday pay or maternity leave. For example, while it's a perfectly good strategy to be influenced by Donaldson, there will never be another creator who is the same as MrBeast. AdvertisementInstead, she tells people what not to do and seeks to be honest about "the things we think are tacky, overpriced, and boring."
Persons: MrBeast, he's, , Jimmy Donaldson, Donaldson, He's, Katya Varbanova, Varbanova, it's, isn't, Burger, Sophie Bishop, Bishop, Jessica Dante, Dante Organizations: Service, YouTube, Britain's University of Leeds, Love Locations: London
Lewis, who has 1.4 million followers on TikTok, told Business Insider he enjoys having the "opportunity to positively impact how someone feels about themselves." Lewis said in the video they kept the length the same, rather than putting in extensions and suggested that was what Madison wanted. But things soured when Lewis responded to some comments under the video, saying they were "disappointed" and "underwhelming." Lewis told BI this was the first time he heard Madison wasn't entirely happy with her hair. In a follow-up video, Madison said she felt "used" by Lewis because he would make so much money from the TikToks she featured in.
Persons: , Alfredo Lewis, influencer, Lewis, TikTok, Philip Wolff —, Samantha Zink, Zink, Taylor Madison, Madison's TikTok, Madison, Lewis couldn't, I've, Madison wasn't, it's, @taylormadisonofficial, Taylor 💜, orth, ake, ike, rama, ines, etween, ove Organizations: Service, Business, LA —, Zink Talent, Madison, ust Locations: LA, Madison's, Minnesota
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. While Biden seems set to do just that — he said earlier in March that he'd sign the legislation — the move could easily backfire on his already-struggling 2024 reelection campaign. Lindsay DodgsonMembers of Congress reportedly said before the vote that TikTok's push backfired, making them more likely to vote in favor of it. Related storiesWhile Biden's been on board with the proposed TikTok bill for weeks, it's increasingly seeming like a political miscalculation with the November presidential election approaching. The closer the anti-TikTok bill gets to passing, the more easily he'll be able to convince young voters that Biden's behind the app shuttering, not him.
Persons: , Joe Biden, Biden, Lindsay Dodgson, Biden's, it's, Donald Trump, Trump, Jeff Yass, gunning, Taylor Organizations: Service, Business, Republican, Biden, New York Times, Trump, White Locations: Yass
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. In today's big story, we're looking at a potential exodus of stars from YouTube and what it means for the creator economy. What's on deck:This story is available exclusively to Business Insider subscribers. AdvertisementBut some people who helped fuel YouTube's rise are walking away from the platform that gave them their big break. TikTok's challenges represent the ongoing uncertainty content creators face trying to make a living in such an unpredictable and shrinking world.
Persons: , we've, Rebecca Zisser, It's, Insider's Lindsay Dodgson, MatPat, Lindsay, Andy Kiersz, Critics, it's, Alistair Barr, Dan, Jamie Dimon doesn't, Dimon, Karim Qubadi, Abanti Chowdhury, OpenAI, Musk's, Christopher Nolan's, Tyler Le, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb, George Glover Organizations: Service, YouTube, Business, Nielsen, Gaming, ISI, SensorTower, BI, CPI, JPMorgan, Elon, University of Chicago, Quest, realtors, Meta, Google, Companies, Adidas Locations: United States, New York, London
A new bill would make Chinese-owned ByteDance sell TikTok to a US company or face a nationwide ban. Those who want the app banned argue that TikTok may be forced into giving over user data to the Chinese government. The whole TikTok ban is clearly a tactic to control the narrative." AdvertisementA ban would be "devastating" for her, she said, because years of her work would be "deleted forever." A TikTok spokesperson told Business Insider the legislation has a "predetermined outcome," which is a total ban of TikTok in the US.
Persons: , TikTok, Shira, aren't, She's, Ben Stanley, hasn't, Tahrea Sherman, Sherman, Catalina Goanta, Goldman Sachs, Goanta Organizations: Service, Energy, Commerce, Google, Utrecht University Locations: Congress, TikTok, Netherlands, Statista
The Tate brothers, who live in Romania, reject all allegations, but now face extradition to the UK. AdvertisementAndrew Tate, the self-described misogynist influencer, has been detained and handed an arrest warrant by British authorities — and his fans are already spreading unfounded conspiracy theories about why. Tate and his brother Tristan now face extradition to the UK by authorities in Romania, where they both live. A clip from their Rumble show, Tate Speech, that the Tate brothers live-streamed on March 11 has also been circulating. Romania has detained Andrew Tate and his Brother Tristian Tate over UK sêx abuse charges just after this statement .
Persons: Andrew, Tristan Tate, Tate, , Andrew Tate, Tristan, Mateea Petrescu, John Cena, Tristian Tate, Romania's, 🚨, nline, ake, ord, ince Organizations: Service, BBC, Appeal, Tate, Reuters, YouTube, ust Locations: Romania, Bucharest, Instagram, uman
Read previewWhen MatPat announced he would leave behind his renowned YouTube channel The Game Theorists this year, he also had a prediction: 2024 will be the year we see a mass exodus from the platform. Speaking with the Guardian, he said he'd seen many of his peers reducing how much time they were dedicating to YouTube. AdvertisementJenna Marbles said goodbye to her YouTube channel back in 2020 after criticism over her old content. Hannah Witton / YouTubeScaling up in an AI worldWitton said she's always been aware of the "growth trap" creators can fall into. "I've seen cheap five-second videos of just an AI voice reading a summary of a movie," Tran said.
Persons: , MatPat, YouTubers, Jenna Marbles, Tyler Oakley, Tanya Burr —, Zoe Sugg, Lilly Singh, Dave Kotinsky, Matthew Patrick, Patrick, Stephanie, Tom Scott, he'd, Zoe Glatt, Glatt, YouTube's, Ollie, He's, Hannah Witton, it's, you've, Witton, she's, we've, Christine Tran, Tran, Emma Chamberlain, Jacopo Raule, That's, It's Organizations: Service, YouTube, Business, Media, Guardian, University of Toronto Locations: Suez, Witton
The proposed bill would force ByteDance to sell TikTok or face a nationwide ban. AdvertisementTikTokers have enthusiastically answered the app's call to bombard members of Congress with calls and messages in an effort to prevent the platform from being banned in the US. AdvertisementA TikTok spokesperson told Business Insider the legislation has a "predetermined outcome," which is a total ban of TikTok in the US. The state of Montana, for instance, banned TikTok entirely in 2023. An increasing number of states have also made the decision to ban TikTok on government-issued devices.
Persons: ByteDance, , TikTokers, Mike Gallagher, Raja Krishnamoorthi, Trump, TikTok, Jamaal Bowman, Ben Stanley, Mary Miller, Shira, Meta Organizations: Service, Republican Rep, Democratic Rep, Energy, Commerce, New, YouTube, Centre for Digital Citizens, Northumbria University, Facebook, Universal Music Group Locations: Wisconsin, Illinois, Montana, Austin, China, Cambridge, Brexit
Gen Z is growing disinterested in the extravagant brand trips influencers are sent on. The generation that has grown up with social media says the lavish lifestyles of the internet's rich and famous no longer thrill them. Tarte brand trips are famed in the influencer worldFor years, brand trips have been a way to solidify a company's name among the young people who watch YouTube and scroll TikTok and Instagram. Varbanova said there are some young people — mostly millennials and DINKs — who still see over-the-top, out-of-touch brand trips as aspirational. If Gen Z's spending money is the goal, brand trips are missing the mark.
Persons: influencers, Katya Varbanova, Maureen Kelly, Tarte, Bora, Shein, Tahrea Sherman, Sherman, Phil Treagus, Evans, Influencers, Varbanova, It's, DINKs —, Rather, she'd Organizations: Service, YouTube, Walmart, Giraffe Social Media, BI Locations: Bora Bora, China
In his latest post on X, the YouTube megastar said wants to leave frantic, energetic personas in his videos behind. "This past year I've slowed down our videos, focused on storytelling, let scenes breathe, yelled less, more personality, longer videos, etc. The formula for YouTube successMrBeast, whose real name is Jimmy Donaldson, has 242 million subscribers on YouTube, and his numbers are still growing rapidly. In his videos, Donaldson shreds Lamborghinis, gives away massive amounts of cash, and performs ambitious, over-the-top stunts like recreating the Netflix phenomenon "Squid Game." This past year i’ve slowed down our videos, focused on story telling, let scenes breathe, yelled less, more personality, longer videos, etc.
Persons: , YouTube megastar, Jimmy Donaldson, he's, Donaldson, He's, ince, lew, alkan Organizations: Service, YouTube, Business, uts, ust
Read previewBritish politicians have a plan to train young men in schools to be alternative influencer role models to controversial anti-feminist figure Andrew Tate. He's become an all-encompassing figure for young men who feel attacked by modern society and believe they have been left behind. Boys and young men idolize TateLiking manosphere creators doesn't directly mean someone will be violent toward women. Experts have expressed worry that the influence of Tate and other manosphere creators is deeply ingrained. AdvertisementThe ideological gap between Gen Z's young men and women is also widening, and these creators could be making it worse.
Persons: , Andrew Tate, it's, Tate, He's, Bridget Phillipson, Cindy Marie Jenkins, Reddit, celibates, idolize Tate, manosphere, doesn't, Z's, Daniel Boscaljon, they've, Boscaljon, Krysten Stein, Stein, they're Organizations: Service, Business, Labour, Guardian, Tate, Boys, Healthy, Academy, BI Tate, University of Illinois Locations: Romania, Chicago
Business Insider reached out to Rowley and Carnival Cruise Line for comment. Cruise ship workers told BBC Three in 2022 that while most passengers are considerate, "about 5% can be a nightmare." "It isn't the intention of the cruise line to keep guests here for any great period of time." A former cruise ship security officer told Le Teace that assault or murder are reasons for a passenger being locked in the brig. Carnival Cruise Line and the Cruise Line International Association did not return BI's requests for comment.
Persons: , it's, Theresa Rowley, Rowley, she'd, there's, Emma Le Teace, Emma Cruises, you'll, Le Teace Organizations: Service, Business, Carnival Cruise, BBC, FBI, US Department of Transportation, Cruise, Cruise Line International Locations: Rowley, Miami
AdvertisementChaya Raichik is the woman behind the right-wing Twitter account Libs of TikTok, which has 2.9 million followers. She rose to fame over the past few years to become a prominent right-wing figure. Raichik initially built her brand anonymously, but her identity was revealed by the Washington Post in April 2022. She also showed her face for the first time on Tucker Carlson's Fox News show on December 27, 2022, vowing to do more in-person events. Otherwise, she tends to avoid the media, but in February, she took part in an interview with Taylor Lorenz, the Washington Post reporter who revealed her identity.
Persons: Raichik, Tucker Carlson's, Taylor Lorenz Organizations: Washington Post, Tucker Carlson's Fox
Some financial abusers use their partners to take out massive amounts of debt or make expensive purchases in their name. But experts told BI there are some early warning signs to keep an eye out for that may mean you're not a financial match. Andrea Woroch, a consumer finance and budgeting expert, told BI that partnering up with someone with similar financial values when it comes to spending and saving helps to minimize financial conflicts and fights. AdvertisementJacqueline Newman, a divorce attorney, told BI that someone who is "incredibly shady" about their income, or constantly changes their stories about their finances could be hiding something. "Keep an eye on their purchasing habit," he told BI.
Persons: , Reesa Teesa, it's, Teesa, Legion, Jerome JC Rome McCoy, MailOnline, McCoy, Andrea Woroch, Woroch, Jacqueline Newman, Chad Willardson, Willardson, I've, Newman Organizations: Service, Business, Legion, Facebook, BI Locations: Covid
Read previewTikTok has a question: Have trad wives gotten more popular since Roe v. Wade was overturned? Nara Smith, the second most popular trad wife account, has gained 2.2 million followers since she set her account up in September 2022. Williams told BI she thinks people are fascinated by traditional wife content because it is "nostalgic," "wholesome, and fulfilling." Williams said she's not surprised trad wife content has picked up since Roe v. Wade was overturned. "You get to choose what makes you happy, and no woman should be forced to be a trad wife, and no woman should be forced to not be a trad wife."
Persons: , Roe, Wade, Caroline Burke, Hannah Neeleman, Burke, Estee Williams, Gwen, Rachel Joy, Neeleman, Nara Smith, Smith, Williams, she's, David Neeleman, Tyler Bender, Bender, Katya Varbanova, Varbanova, I'm, doesn't, Bettie Organizations: Service, Business, Fox News, Fox Locations: Utah, United States, TikTok
Read previewFirst millennials were priced out of buying homes, and now they can't even afford their rent. In another recent video, Ora Hardesty tearfully said that for the first time ever she wouldn't be able to afford rent. "I don't have a lot of lavish things, I don't go on vacations, and I don't spend a lot." Rents are higher than ever, and millions of millennials are spending the majority of their paychecks on their housing. AdvertisementAccording to real-estate experts, millennials are in a perfect storm, tackling a slew of financial woes at once.
Persons: , Kaitlin Murray, she'd, it's, Ora Hardesty, Alana Lindsay, Coldwell Banker Warburg, Omer Reiner, Rashi Malhotra, Lee Davenport, Whoopi, Whoopi Goldberg Organizations: Service, Business, Coldwell Banker, BI Locations: Boston, New York, Savannah , Georgia, United States
AdvertisementThey are crying out about their finances to anyone who will listen — but it could come at a cost. They follow the money, putting paychecks above career steps that were once viewed as aspirational, like management positions or promotions. A job is just a job to Gen Z, who feel like the juice of career progression is not worth the squeeze. "So you just got to be really, really careful with the content you're consuming and the people that you're trusting." This can lead to financial envy and money anxiety, Imam said, as well as something called "money dysmorphia."
Persons: , Abby Ferrell, she'd, Gen Z, It's, Markia Brown, Brown, it's, Imam Organizations: Service, Business
Franke, known for her YouTube channel "8 Passengers," was charged with four counts of aggravated child abuse. She was arrested at 9:33 p.m. on August 30, 2023, in Ivins, Utah, and later charged with six felony counts of child abuse. The arrest followed years of controversy and allegations of child abuse . AdvertisementSince Franke and Hildebrandt's arrest, more details have emerged about the abuse Franke's young children were subjected to. He said Hildebrandt "systematically isolated" Franke "from her extended family, older children, and her husband, Kevin Franke."
Persons: momfluencer Ruby Franke, Franke, Jodi Hildebrandt, Kevin, Shari Franke, We've, " Hildebrandt, Hildebrandt, LaMar Winward, Kevin Franke, of Jesus Christ, Randy Kester, Kester Organizations: YouTube, CPS, Salt Lake Tribune, of Jesus, & Crime Locations: Utah, Ivins , Utah, Salt
Read previewYouTube megastar MrBeast doesn't like traditional job titles. Instead, he prefers to call his employees "friends of friends," or "FOFs." Experts say leaning away from traditional work structures, like disregarding job titles, may give the illusion of an employer providing a better culture, but in reality, these frameworks persist because they are important. "Get job titles defined and what someone's actually in charge of, and everyone will be able to hold each other to account about whether all the wheels are turning neatly." A cautionary taleTravis Lindemoen, the founder and CEO of the recruitment startup Enjoy Mondays, told BI that "friends of friends" set off "alarm bells" for him.
Persons: , Jason Zavaleta, MrBeast, Jimmy Donaldson, Donaldson, doesn't, Derek Bruce, someone's, Bruce, Travis Lindemoen, YouTubers, David Dobrik's, Dobrik, Jeff Wittek, Wittek, Lindemoen, Troy Guthrie Organizations: Service, Business, YouTube, Time, OSHA, BI Locations: bam
Read previewA woman left people divided after she said she did not tip her hairdresser for 7 ½ hours of work, despite saying she was "the best braider" she'd ever had. She said the cost worked out to $46 an hour and that the hairdresser did not have to commute because she worked from home. Many people think tipping is a way of saying thank you, Justice said, but she didn't see it that way. Advertisement"To me, saying thank you is how you say thank you," she said. Some were vehemently on her side, saying that the tip was definitely included in the cost of the service.
Persons: , Justice, commenter, rebook — Organizations: Service, Business
But the 32-year-old, who has 2.1 million Instagram followers, had no idea he’d come to be idolized by a subset of teenage boys and young men known as looksmaxxers . Advertisement“Hardmaxxing,” meanwhile, includes “more extreme ways of going about the way you look,” Shami said, such as getting fillers, botox, and plastic surgery, which he denies having. Young men are becoming more body-consciousIt’s unclear why looksmaxxing has suddenly become popular. The rise of looksmaxxing and starvemaxxing could reflect how such concerns are on the rise among young men, too. All the while, lost young men are left to work out what’s real and what’s trolling.
Persons: chiseled jawline, Francisco Lachowski, Jordan Barrett, Brad Pitt, ” Lachowski, TikTok influencers, Looksmaxxing, Kareem Shami, looksmaxxing, , , , ” Shami, TikTok, Shami, Starvemaxxing, Starvemaxxing isn't, ” Kareem Shami, Clare Thornton, Wood, Elizabeth Daniels, Johan Drumev, Drumev, ” Johan Drumev, Johan Drumev Lachowski, it’s, Young, Daniels, gaunt, ” Thornton, Lachowski Organizations: Business, BI, TikTok, British Nutrition Foundation, Pediatric, University of the, University College London Locations: looksmaxxing, Brazil, Brazilian, San Diego, England, Dubai
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